Whether we're starting a site from scratch, re-inventing an established site or developing an online tool, we review your needs then modify aspects of our approach to suit your requirements and budget.
1: Define the Creative & Strategic Focus
In the first step, iMarket builds a foundation based on a combination of client meetings, interviews and documentation. Drivers are refined into a scope document that may include the following elements:
- Creative strategies
- Technical solutions
- Brand review
- Brand asset requests
- Brand asset recommendations
- User profiles
- Success metrics
- Project schedule
- Project budget
2: Creative & Technical Platform
After the first step is approved, iMarket validates all project drivers. These drivers become the basis for the design and development of your site. Each driver is mapped to one or more proven creative or technical strategy. When each strategy has been addressed, the site architecture and screen designs can be developed. Step two may include the following elements:
- Visio architecture
- Design templates
- Technical implementation specifications
- Additional technical recommendations
- Content recommendations and pricing
3: Develop Website & Online Solution
During Development, the content, design and technical components are integrated and a functional website is born. This is where iMarket performs a series of progress checks to address quality assurance and undertakes internal and external testing.
- Build schedule
- QA checklist
- Code standards
- Final proofing
- Revisions
- Content purchase
- Source control
- Web optimization recommendations
4: Deploy Website & Marketing Campaign
In Deployment, we launch your website or multimedia tool into its intended environment. Measurement, tracking and maintenance efforts begin. The elements in Deployment may include:
- Launch coordination
- Design and implementation guidelines
- Maintenance hand-off and/or plan
- Measurement reports
5: Learning & Continuous Improvement
Websites are living applications, capturing information about your markets and customers in real time. iMarket encourages you to change and expand your site as your business changes and grows. Relevant information is captured from web traffic and should be reviewed regularly. Updates to sites should be made on a regular basis to accommodate what is learned about visitors and their web activity.